Table of Content

Premium and Luxury Cars in Romania
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Improving demand for luxury cars supported by rising number of HNWI
Aspirational consumers support demand for premium cars, although upper-tier luxury models experience slowdown towards end of the year
Marginal decline predicted with increasing interest in second-hand luxury models
COMPETITIVE LANDSCAPE
Convincing leadership for Mercedes-Benz despite some loss of share and sales
Leading brands most coveted within second-hand market
Nascent segment of luxury electric cars could see stronger growth with government support
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Number of positive factors influences performance of luxury goods in Romania
Counterfeiting is a major barrier to stronger growth potential for luxury goods
High fragmentation for personal luxury creates intense competitive landscape with high fluidity
Poor infrastructure of Bucharest’s shopping streets encourages purchases abroad and the emergence of internet retailing
Mixed performance for luxury goods over the forecast period
MARKET INDICATORS
Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources