Table of Content

Premium and Luxury Cars in Poland
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Premium and luxury cars target different consumer groups
Luxury SUVs and crossovers gaining in popularity for practicality
Further slowdown expected over forecast period, with category impacted by regulatory changes
COMPETITIVE LANDSCAPE
Further consolidation amongst leading premium brands
High value growth for prestigious brands, but SUV models gaining in popularity
Declining sales for Tesla, but brand may receive a boost following planned logistical improvements
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Luxury goods continues to be supported by rising affluence amongst higher number of Poles
The displaying of one’s social status and the desire for luxury experiences are two notable trends that drive sales of luxury goods in Poland
Global brands dominate luxury goods, appreciated for their long-standing reputations and heritage
Brands begin to take more of an omni-channel approach to sales
Despite slowdown in current value growth for forecast period influenced by premium and luxury cars, more affordable luxury goods will record stronger performances
MARKET INDICATORS
Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources