Table of Content

Premium and Luxury Cars in Brazil
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Economic instability challenges local production and favours importing
Luxury car manufacturers pressure the government to offer better conditions to continue with investments in Brazil
New approaches to transportation emerging globally force the car industry to change
COMPETITIVE LANDSCAPE
Mercedes-Benz strengthens its competitive strategy by launching options within a broad price spectrum
Land Rover explores features that have increasing importance
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Luxury goods consolidates its growth path while challenged by technological and cultural updates
Review period presents the most critical results during the economic crisis
Economic uncertainties discourage many brands from operating in Brazil, increasing concentration in the competitive landscape
New channels emerge as convenient alternatives or more entry-level offerings
Steadier economic environment leads to reheated projections for the forecast period
MARKET INDICATORS
Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources