Table of Content

Polishes in North Macedonia
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Modest growth rates reflect strong competition
Furniture and shoe polish categories set to pick up
Product range expands, exposing more consumers to polishes
COMPETITIVE LANDSCAPE
Werner & Mertz shines brightest in the rankings
International names are sprayed around
Modern channels clean up
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2014-2019
Table 2 Sales of Polishes by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Polishes: % Value 2015-2019
Table 4 LBN Brand Shares of Polishes: % Value 2016-2019
Table 5 Forecast Sales of Polishes by Category: Value 2019-2024
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care appears resilient amid recovering economy and political division
Consumers actively look for an easier home life
Internationals take care of most of home care
Modern channels continue to consolidate
Slight sales improvement projected, but maturity an increasing challenge
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources