Table of Content

Personal Luxury in Thailand
Euromonitor International
December 2021

List Of Contents And Tables

PERSONAL LUXURY IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Industry players raise prices while consumers transfer their spending from other personal luxury categories towards super premium beauty and personal care
E-commerce, internet marketing and communication grow in importance for personal luxury
Despite the negative impact on the country’s economy and consumer spending, border closures and tax incentives force consumers to shop for personal luxury in country
PROSPECTS AND OPPORTUNITIES
Industry players respond to the lifting of international travel bans by engaging in bundling promotions
Growing trend towards pop-up stores as players endeavour to reduce their operational costs while there is also a growing focus on exclusive special events
Demand for experiential luxury presents challenges to personal luxury sales
CATEGORY DATA
Table 1 Sales of Personal Luxury by Category: Value 2016-2021
Table 2 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 4 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 5 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 6 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources