Table of Content

Luxury Timepieces in Thailand
Euromonitor International
December 2021

List Of Contents And Tables

LUXURY TIMEPIECES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a decline in sales in 2020, the category returns to growth in 2021 stimulated by new launches
Industry players continue to see temporary store closures in red zones in 2021 and move many of their advertising and marketing activities online
After a sole reliance on online marketing in 2020, some exhibitions of luxury timepieces take place in 2021
PROSPECTS AND OPPORTUNITIES
Strong sales recovery based on rising demand among younger consumers
New launches and marketing designed for specific target audiences such as younger demographics, women and sporty people
Store-based retailers remain predominant though omnichannel strategies increasingly in vogue with players also offering more favourable payment schemes
CATEGORY DATA
Table 1 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 5 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources