Table of Content

Sweet Spreads in Estonia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Honey gets boost from spotlight on immunity during COVID-19 pandemic, whilst nut and seed based spreads is supported by growing number of vegetarians
Meie Mari faces growing pressure from P?ltsamaa’s growing range in jams and preserves
Competitive landscape of honey to remain fragmented with small players playing an important role in the category
RECOVERY AND OPPORTUNITIES
Honey continues to lead sales thanks to traditional positioning as nut and seed based spreads looks set to develop
Jams and preserves to lose momentum as Estonians move away from sugary products
E-commerce set to grow as consumers adapt to COVID-19 and modern lifestyles
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 7 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025