Table of Content

Experiential Luxury in Taiwan
Euromonitor International
December 2021

List Of Contents And Tables

EXPERIENTIAL LUXURY IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Experiential luxury ravaged due to domestic and international travel bans
Luxury hotels start to offer lower daily rates to maintain sales during the pandemic, taking risks with their reputation
Luxury hotels offering half-day and single-day non-overnight packages to stimulate business
PROSPECTS AND OPPORTUNITIES
Players collaborate with attractions and restaurants to offer package deals
Luxury hotels increase offer of customised packages to boost sales among rich customers
Digitalisation is a potential back-up plan as experiential luxury takes some time to recover
CATEGORY DATA
Table 1 Sales of Experiential Luxury by Category: Value 2016-2021
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY GOODS IN TAIWAN
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2016-2021
Table 8 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 10 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 11 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 13 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources