Table of Content

Dietary Supplements in South Africa
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Consumers’ Confidence in Selecting Dietary Supplements Boosted by Online Research
Probiotic Supplements Benefit From Being Viewed As Boosting Digestive and Immune Health
Tighter Regulations Boost Sales Across Wide Range of Distribution Channels
Competitive Landscape
Fragmentation Increases Due To Impact of Internet Retailing and Online Research
Mergers and Acquisitions Shake Up Shares
Private Label Benefit From Growing Consumer Trust and Focus on Cost
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Executive Summary
Economic Uncertainty and Increasing Internet Use Encourage Self-medication
Declining Disposable Income Levels Result in Higher Price-sensitivity
Adcock Ingram Maintains Lead While Gsk Leaps To Second Place
Drugstores/parapharmacies Benefit From Offering Value for Money
Slower Growth Ahead Due To Ongoing Price-sensitivity
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources