Table of Content

1. Foreword
2. Executive Summary
3. Methodology
4. Results – Usage
a. Consumers of dairy alternative products.
b. Frequency of consumption of dairy alternative products.
c. Use of diary alternative products.
d. Replacement of dairy products.
e. Familiarity and usage of variants.
f. Consumption of dairy alternative products in the future.
5. Results – Purchasing
a. Motivations behind consumption.
b. Purchase of dairy alternative products.
c. Price of diary alternatives compared to dairy products.
6. Results – Improvements
a. Satisfaction with dairy alternative products.
b. Concerns about dairy alternative products.
c. Important trends for dairy alternative products.
d. Development and expectations of new dairy alternative categories.
e. Taste of dairy alternative products compared to dairy products.
7. Results – Personas
a. The interests, motivation and food habits of the different consumer groups.
8. Appendix
1. Foreword
2. Executive Summary
3. Methodology
4. Results – Usage
a. Consumers of dairy alternative products.
b. Frequency of consumption of dairy alternative products.
c. Use of diary alternative products.
d. Replacement of dairy products.
e. Familiarity and usage of variants.
f. Consumption of dairy alternative products in the future.
5. Results – Purchasing
a. Motivations behind consumption.
b. Purchase of dairy alternative products.
c. Price of diary alternatives compared to dairy products.
6. Results – Improvements
a. Satisfaction with dairy alternative products.
b. Concerns about dairy alternative products.
c. Important trends for dairy alternative products.
d. Development and expectations of new dairy alternative categories.
e. Taste of dairy alternative products compared to dairy products.
7. Results – Personas
a. The interests, motivation and food habits of the different consumer groups.
8. Appendix
1. Foreword
2. Executive Summary
3. Methodology
4. Results – Usage
a. Consumers of dairy alternative products.
b. Frequency of consumption of dairy alternative products.
c. Use of diary alternative products.
d. Replacement of dairy products.
e. Familiarity and usage of variants.
f. Consumption of dairy alternative products in the future.
5. Results – Purchasing
a. Motivations behind consumption.
b. Purchase of dairy alternative products.
c. Price of diary alternatives compared to dairy products.
6. Results – Improvements
a. Satisfaction with dairy alternative products.
b. Concerns about dairy alternative products.
c. Important trends for dairy alternative products.
d. Development and expectations of new dairy alternative categories.
e. Taste of dairy alternative products compared to dairy products.
7. Results – Personas
a. The interests, motivation and food habits of the different consumer groups.
8. Appendix
1. Foreword
2. Executive Summary
3. Methodology
4. Results – Usage
a. Consumers of dairy alternative products.
b. Frequency of consumption of dairy alternative products.
c. Use of diary alternative products.
d. Replacement of dairy products.
e. Familiarity and usage of variants.
f. Consumption of dairy alternative products in the future.
5. Results – Purchasing
a. Motivations behind consumption.
b. Purchase of dairy alternative products.
c. Price of diary alternatives compared to dairy products.
6. Results – Improvements
a. Satisfaction with dairy alternative products.
b. Concerns about dairy alternative products.
c. Important trends for dairy alternative products.
d. Development and expectations of new dairy alternative categories.
e. Taste of dairy alternative products compared to dairy products.
7. Results – Personas
a. The interests, motivation and food habits of the different consumer groups.
8. Appendix
1. Foreword
2. Executive Summary
3. Methodology
4. Results – Usage
a. Consumers of dairy alternative products.
b. Frequency of consumption of dairy alternative products.
c. Use of diary alternative products.
d. Replacement of dairy products.
e. Familiarity and usage of variants.
f. Consumption of dairy alternative products in the future.
5. Results – Purchasing
a. Motivations behind consumption.
b. Purchase of dairy alternative products.
c. Price of diary alternatives compared to dairy products.
6. Results – Improvements
a. Satisfaction with dairy alternative products.
b. Concerns about dairy alternative products.
c. Important trends for dairy alternative products.
d. Development and expectations of new dairy alternative categories.
e. Taste of dairy alternative products compared to dairy products.
7. Results – Personas
a. The interests, motivation and food habits of the different consumer groups.
8. Appendix

1. Percentage of dairy alternative users per gender
2. Frequency of Consumption
3. Usage of alternative dairy products.
4. Replacement of Dairy products
5. Top 10 most familiar raw materials
6. Consumption in the future
7. Motivations behind consumption
8. Purchase of dairy alternative products
9. Willigness to pay for dairy alternatives
10. Satisfaction with dairy alternative products.
11. Concerns about dairy alternatives.
12. Important trends for dairy alternatives.
13. New dairy alternative categories.
14. Expectations for new dairy alternatives
15. Expectation regarding taste of dairy alternatives
16. Different consumer subgroups