Table of Content

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Drivers
4.1.1 Increasing Commercial Construction Activities in the United States
4.1.2 Other Drivers
4.2 Restraints
4.2.1 Rise in Raw Material Prices
4.2.2 Stringent Environmental Regulations
4.3 Industry Value Chain Analysis
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition


5 MARKET SEGMENTATION
5.1 Technology
5.1.1 Water-borne
5.1.2 Solvent-borne
5.2 Resin Type
5.2.1 Vinyl Acetate
5.2.2 Pure Acrylics
5.2.3 Acetates
5.2.4 Styrene Acrylics
5.2.5 Alkyd
5.2.6 Other Resin Types
5.3 Application
5.3.1 Professional
5.3.2 DIY
5.4 Construction Sector
5.4.1 Commercial
5.4.2 Residential
5.5 Geography
5.5.1 United States
5.5.2 Canada
5.5.3 Mexico
5.5.4 Rest of North America


6 COMPETITIVE LANDSCAPE
6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share Analysis**
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 Akzo Nobel N.V.
6.4.2 Beckers Group
6.4.3 Benjamin Moore & Co.
6.4.4 Cloverdale Paint Inc.
6.4.5 Diamond-Vogel
6.4.6 Dunn-Edwards Corporation
6.4.7 Kelly-Moore Paints
6.4.8 Masco Corporation
6.4.9 PPG Industries, Inc.
6.4.10 RPM International Inc.
6.4.11 The Sherwin-Williams Company


7 MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 Accelerating Demand for Eco-friendly Coatings