Table of Content

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Drivers
4.1.1 Burgeoning Wood Coatings Industry
4.1.2 Growing Demand from the Building and Construction Industry
4.1.3 Other Drivers
4.2 Restraints
4.2.1 Declining Automotive Industry
4.2.2 Other Restraints
4.3 Industry Value-Chain Analysis
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Price Analysis


5 MARKET SEGMENTATION
5.1 Technology
5.1.1 Powder
5.1.2 Solvent-borne
5.1.3 Water-borne
5.1.4 Radiation Cured
5.2 End-user Industry
5.2.1 Automotive
5.2.2 Aerospace
5.2.3 Construction
5.2.4 Electrical and Electronics
5.2.5 Industrial
5.2.6 Furniture
5.2.7 Other End-user Industries
5.3 Geography
5.3.1 Asia-Pacific
5.3.1.1 China
5.3.1.2 India
5.3.1.3 Japan
5.3.1.4 South Korea
5.3.1.5 Rest of Asia-Pacific
5.3.2 North America
5.3.2.1 United States
5.3.2.2 Canada
5.3.2.3 Mexico
5.3.3 Europe
5.3.3.1 Germany
5.3.3.2 United Kingdom
5.3.3.3 Italy
5.3.3.4 France
5.3.3.5 Rest of Europe
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 Saudi Arabia
5.3.5.2 South Africa
5.3.5.3 Rest of Middle-East and Africa


6 COMPETITIVE LANDSCAPE
6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share Analysis**
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 Akzo Nobel N.V.
6.4.2 Axalta Coating Systems
6.4.3 BASF SE
6.4.4 IVM Chemicals srl
6.4.5 Jotun
6.4.6 Polycoat Products
6.4.7 PPG Industries, Inc.
6.4.8 RPM International Inc.
6.4.9 The Sherwin-Williams Company


7 MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 Shift to water-borne PU coatings
7.2 Usage of Polylactic Acid Polyols in PU Coatings