Table of Content

1 Introduction
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 Research Methodology


3 Executive Summary


4 Market Insights
4.1 Market Overview
4.2 Value Chain Analysis
4.3 Porter’s Five Forces Analysis
4.4 Government Regulations and Initiatives
4.5 Insights on Customs Duties for Home Appliances
4.6 Insights on Setting up Home Appliances Manufacturing Plants
4.7 Insights on Consumer Expenditure on Household Goods and White Goods
4.8 Insights on Imports and Exports (Detailed analysis of imports and exports by product, and by country over the past five years)
4.9 Major Players Strategies in the Production and Sales
4.10 Technology Innovations in the Industry


5 Market Dynamics
5.1 Drivers
5.2 Restraints
5.3 Opportunities


6 Market Segmentation
6.1 By Product
6.1.1 By Major Appliances
6.1.1.1 Refrigerators
6.1.1.2 Freezers
6.1.1.3 Dishwashing Machines
6.1.1.4 Washing Machines
6.1.1.5 Cookers & Ovens
6.1.2 By Small Appliances
6.1.2.1 Vacuum Cleaners
6.1.2.2 Small Kitchen Appliances
6.1.2.3 Hair Clippers
6.1.2.4 Irons
6.1.2.5 Toasters
6.1.2.6 Grills & Roasters
6.1.2.7 Hair Dryers
6.1.3 By Dsitribution Channel
6.1.3.1 Specialty Stores
6.1.3.2 Departmental Stores
6.1.3.3 Online
6.1.3.4 Others


7 Competitive Landscape
7.1 Market Concentration Overview
7.2 Company Profiles
7.2.1 Haier Electronics Group Co Ltd
7.2.2 Aux Group
7.2.3 Gree Electric Appliances Inc.
7.2.4 Aucma Co. Ltd.
7.2.5 Midea Group
7.2.6 Hisense
7.2.7 Konka
7.2.8 Changhong
7.2.9 Fotile
7.2.10 Boss
7.2.11 Vantage
7.2.12 Supor
7.2.13 Joyoung


8 Future of the Market and Analyst Recommendations


9 Investment Analysis


10 Disclaimer


11 About Us