Table of Content

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter’s Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Vehicle Type
5.1.1 Passenger Cars
5.1.1.1 Hatchback
5.1.1.2 Sedan
5.1.1.3 Sports Utility Vehicles
5.1.1.4 Others (Mini-vans, MPV, etc.)
5.1.2 Commercial Vehicles
5.1.2.1 Picku-up Trucks
5.1.2.2 Others (Heavy-duty Trucks, Buses & Coaches)
5.2 By Fuel Type
5.2.1 Gasoline
5.2.2 Diesel
5.2.3 Other Alternative Fuels
5.3 Geography
5.3.1 Sub-Saharan Africa
5.3.1.1 South Africa
5.3.1.2 Nigeria
5.3.1.3 Kenya
5.3.1.4 Ethiopia
5.3.1.5 Ghana
5.3.1.6 Other Countries (Tanzania, Angola, and Zambia)


6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share**
6.2 Company Profiles*
6.2.1 Toyota Motor Corporation
6.2.2 Volkswagen AG
6.2.3 Hyundai Motor Company
6.2.4 Groupe Renault
6.2.5 Nissan Motor Co., Ltd.
6.2.6 Isuzu Motors Ltd
6.2.7 Ford Motor Company
6.2.8 Honda Motor Company, Ltd.
6.2.9 Subaru Corporation
6.2.10 Suzuki Motor Corporation


7 MARKET OPPORTUNITIES AND FUTURE TRENDS