Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Initiatives by Government and Animal Welfare Associations
4.2.2 Rising Occurrence of Zoonotic Diseases
4.2.3 Rise in Demand for Poultry-derived Food Products
4.3 Market Restraints
4.3.1 Use of Counterfeit Medicines
4.3.2 Increasing Costs of Animal Testing and Veterinary Services
4.4 Porter’s Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Vaccines
5.1.2 Parasiticides
5.1.3 Anti Infectives
5.1.4 Medical Feed Additives
5.1.5 Others
5.2 By Test Type
5.2.1 ELISA (Enzyme-Linked Immunosorbent Assay) Test
5.2.2 PCR (Polymerase Chain Reaction) Test
5.2.3 Molecular Diagnostic Test
5.2.4 Other Test Types
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia-Pacific
5.3.4 Middle-East and Africa
5.3.4.1 GCC
5.3.4.2 South Africa
5.3.4.3 Rest of Middle-East and Africa
5.3.5 South America
5.3.5.1 Brazil
5.3.5.2 Argentina
5.3.5.3 Rest of South America


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Bayer AG
6.1.2 Boehringer Ingelheim GmbH
6.1.3 Ceva Sante Animale
6.1.4 Elanco Animal Health
6.1.5 IDEXX Laboratories, Inc.
6.1.6 Megacor Diagnostik GmbH
6.1.7 Thermo Fisher Scientific Inc.
6.1.8 Virbac
6.1.9 Zoetis Inc.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS