Table of Content

Super Premium Beauty and Personal Care in Romania
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Strong Performance Growing From Low Sales Base, Dominated by Super Premium Fragrances
Polarising Trends Within Smaller Categories
Omnichannel Approach Increasingly Taken by Brands and Beauty Specialist Retailers
Competitive Landscape
Further Consolidation Within Intense Competitive Landscape
L’Or?al Romania Makes Gains and Launches High-end Fragrance Store in Bucharest
Baneasa Shopping City Attracts Increasing Number of Super Premium and Luxury Brand Names Due To Future Growth Potential
Category Data
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Executive Summary
Number of Positive Factors Influences Performance of Luxury Goods in Romania
Counterfeiting Is A Major Barrier To Stronger Growth Potential for Luxury Goods
High Fragmentation for Personal Luxury Creates Intense Competitive Landscape With High Fluidity
Poor Infrastructure of Bucharest’s Shopping Streets Encourages Purchases Abroad and the Emergence of Internet Retailing
Mixed Performance for Luxury Goods Over the Forecast Period
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources