Table of Content

Personal Luxury in Romania
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Stable Demand Amongst Most Personal Luxury Categories, Supported by Both Affluent Consumers and the Aspirational Middle Class
Millennials and Inbound Tourists Are Important Consumer Groups for Personal Luxury
Women Are Major Consumers of Personal Luxury That Is Linked To Their Appearance, While Men Want To Display Their Status Through Traditional Luxury Goods
Competitive Landscape
Major Movement Amongst the Ranks of Highly Fragmented Competitive Landscape, But Stronger Sales Potential Marred by Counterfeiting
Affluent Consumers Appreciate Convenience and Pleasant Shopping Experience
Niche Channel of Internet Retailing Records Another Year of Double-digit Value Growth
Category Data
Table 1 Sales of Personal Luxury by Category: Value 2014-2019
Table 2 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 4 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 5 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 6 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Executive Summary
Number of Positive Factors Influences Performance of Luxury Goods in Romania
Counterfeiting Is A Major Barrier To Stronger Growth Potential for Luxury Goods
High Fragmentation for Personal Luxury Creates Intense Competitive Landscape With High Fluidity
Poor Infrastructure of Bucharest’s Shopping Streets Encourages Purchases Abroad and the Emergence of Internet Retailing
Mixed Performance for Luxury Goods Over the Forecast Period
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources