Table of Content

Luxury Writing Instruments and Stationery in Sweden
Euromonitor International
December 2021

List Of Contents And Tables

LUXURY WRITING INSTRUMENTS AND STATIONERY IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Luxury writing instruments and stationery records only mild growth, as working from home trends negatively impact the category
Low direct online sales in luxury writing implements restricts e-commerce from taking off in the category
Cie Financi?re Richemont maintains its top place thanks to iconic Montblanc and Cartier brands
PROSPECTS AND OPPORTUNITIES
Sluggish sales expected over the forecast period, due to low levels of interest and growing competition from consumer electronics
Culture of giving a branded luxury pen as a present is fading, with little scope for new innovations to boost interest
Personalisation of products will attract consumers more than a top brand name
CATEGORY DATA
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
LUXURY GOODS IN SWEDEN
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources