Luxury Writing Instruments and Stationery in Russia
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Increasing Digitalisation Continues To Have Negative Impact on Demand for Luxury Writing Instruments and Stationery
Inbound Visitors Continue To Offer Lifeline To Sales, With An Increasing Focus on This Consumer Segment
Brands Look To Expand Target Audience by Attracting Younger Affluent Consumers Through Digital Marketing
Competitive Landscape
Themed Heading 1
Interesting Marketing Strategy Utilised by Montblanc To Commemorate Launch of the Space Race
Luxury Brands Must Continue To Expand Target Audience and Attract Collectors With Unique Designs and Limited Editions
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Executive Summary
Positive But Slower Demand for Luxury Goods Due To Unstable Economy But Buoyed by Increases in Hnwi and Foreign Visitors
Demand From Younger Affluent Russians Influence New Concepts in Marketing
High Fragmentation for Competitive Landscape of Personal Luxury, Led by Global Fashion Brands
Department Stores and Internet Retailing Continue To Gain Share From Traditional Specialists
Strong Improvement for Most Luxury Goods Over Forecast Period, Supported by Ongoing Rise in Number of Affluent Russians and Inbound Receipts
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources