Table of Content

Luxury Writing Instruments and Stationery in Romania
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Ongoing Declining Demand, With Only Most Affluent Consumers Likely To Continue To Invest Luxury Writing Instruments
Personalisation and Corporate Gifting Likely To Remain Niche Positive Area
Marginal Share Gain for Internet Retailing, Offering An Expansive Range of Products
Competitive Landscape
Montblanc Experiences Recovery To Consolidate Leadership
Italian Brand Visconti Posts Impressive Growth Due To Wide Range of Luxury Pens
Expansion Into Other Luxury Goods Is Popular Strategy for Leading Brands Due To General Waning Interest in the Category
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Executive Summary
Number of Positive Factors Influences Performance of Luxury Goods in Romania
Counterfeiting Is A Major Barrier To Stronger Growth Potential for Luxury Goods
High Fragmentation for Personal Luxury Creates Intense Competitive Landscape With High Fluidity
Poor Infrastructure of Bucharest’s Shopping Streets Encourages Purchases Abroad and the Emergence of Internet Retailing
Mixed Performance for Luxury Goods Over the Forecast Period
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources