Table of Content

Experiential Luxury in Romania
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Rise in Domestic Tourism Supports Spending on Luxury Hotels Compared To Foreign Visitors
Business Demand in Bucharest Drives Growth Through Luxury Hotels
Expansion Outside of Bucharest Could Offer Potential To Attract Both Leisure and Business Travellers
Competitive Landscape
Wide Range of Luxury Services Supports Jw Marriott’s Ongoing Dominance
Further Competition Will Place Pressure on Existing Brands To Maintain High Standards
Lack of Standalone Luxury Foodservice Outlets Means Fine Dining Within Luxury Hotels Remains Important Element of Premium Experience
Category Data
Table 1 Sales of Experiential Luxury by Category: Value 2014-2019
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Executive Summary
Number of Positive Factors Influences Performance of Luxury Goods in Romania
Counterfeiting Is A Major Barrier To Stronger Growth Potential for Luxury Goods
High Fragmentation for Personal Luxury Creates Intense Competitive Landscape With High Fluidity
Poor Infrastructure of Bucharest’s Shopping Streets Encourages Purchases Abroad and the Emergence of Internet Retailing
Mixed Performance for Luxury Goods Over the Forecast Period
Market Indicators
Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources