Table of Content

Super Premium Beauty and Personal Care in Turkey
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
A Decrease in Value Sales From Domestic Customers was Offset by An Increase in Sales From Tourists
Players Focus on Eco-friendly Credentials To Respond To the Demand of Consumers
Luxury Cosmetic Players Keep Costs Affordable To Retain Consumers
Competitive Landscape
L’Or?al Groupe Avoids Passing on Costs To Consumers, in Favour of Maintaining High Levels of Value Sales
Boyner Ran A Cosmetic Campaign, Offerings High Discounts and Promotions on Well-known Luxury Players
Digital Promotion and E-commerce Is on the Rise, However, Online Counterfeit Items Are A Threat To Sales
Category Data
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Executive Summary
Despite A Decline in Growth, the Increase in Tourism, the Rise of Men’s Apparel and the Opening of New Luxury Stores, Positively Benefited Luxury Goods
the Growing Health and Wellness Trend, Customisation and A Desire for Co-ordinated Outfits Shapes Luxury Offerings
Luxury Car Players Led the Landscape, As Competitors Launch Limited-edition Products To Gain Value Share
Store-based Retailing Remains the Dominant Distribution Channel, However, Internet Purchases Are on the Rise
Growth Is Predicted To Increase Over the Forecast Period, Driven by Women in the Workforce and Growth of Luxury Cars
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources