Table of Content

Super Premium Beauty and Personal Care in the Netherlands
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Positive Environment for Luxury Products Ensures Continued Demand
Super Premium Skin Care Most Dynamic As Dutch Consumers Look for the Latest Formula Innovations
Internet Retailing Is Seeing Strong Sales Growth But Its Share Is Still Lower Than in Other Categories
Competitive Landscape
Chanel Reinforces Its Position Through New Products, Communication and Promotions
Lanc?me’s New Idole Fragrance Boasts Sustainable Features and Celebrity-backed Advertising
La Mer Steps Up Its Promotional Activities
Category Data
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Executive Summary
Luxury Goods Continues To Grow, Albeit With Less Dynamism Than of Late
While Major Brands Dominate, Dutch Consumers Also Favour Smaller Niche Luxury Brands
Affordable Luxury, Sustainability and Special/limited Editions Are Key Tools
Specialist Retailers Still Dominate Distribution, But Online Sales Still Seeing Strong Growth
Luxury Goods Will Continue Growing, But at Slower Rates Than in Recent Times
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources