Table of Content

Super Premium Beauty and Personal Care in Poland
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Super Premium Skin Care Continues To Record Most Dynamic Performance
Super Premium Fragrances Holds Highest Value Share, Appealing To Both Genders
Local Consumers Appreciate the Purchasing Experience and Personal Attention When Choosing Super Premium Beauty and Personal Care
Competitive Landscape
Leading Brands Lose Ground To New Entries in Fragmented Competitive Landscape
Despite Dominance of Health and Beauty Specialist Retailers, Internet Retailing Continues To Rapidly Gain Share
Strong Performance for L’Or?al Polska Despite Uncertainty Over Its Colour Cosmetics Brand in Poland
Category Data
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Executive Summary
Luxury Goods Continues To Be Supported by Rising Affluence Amongst Higher Number of Poles
the Displaying of One’s Social Status and the Desire for Luxury Experiences Are Two Notable Trends That Drive Sales of Luxury Goods in Poland
Global Brands Dominate Luxury Goods, Appreciated for Their Long-standing Reputations and Heritage
Brands Begin To Take More of An Omni-channel Approach To Sales
Despite Slowdown in Current Value Growth for Forecast Period Influenced by Premium and Luxury Cars, More Affordable Luxury Goods Will Record Stronger Performances
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources