Table of Content

Personal Luxury in Malaysia
Euromonitor International
December 2021

List Of Contents And Tables

PERSONAL LUXURY IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Restrictions on international travellers slows recovery while permission for domestic cross state travel at the end of the year provides little opportunity for category growth in 2021
Discounts remain a crucial marketing strategy for some personal luxury categories
International brands continue their expansion footprint in Malaysia and further develop or launch e-commerce platforms
PROSPECTS AND OPPORTUNITIES
Industry players adopt numerous strategies to reboot their sales including discounting and phygital and virtual shopping experiences
Sustainability becomes a key decision factor for consumers in personal luxury to which industry players are responding with new launches
E-commerce remains an increasingly significant distribution channel
CATEGORY DATA
Table 1 Sales of Personal Luxury by Category: Value 2016-2021
Table 2 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 4 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 5 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 6 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
LUXURY GOODS IN MALAYSIA
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources