Table of Content

Luxury Writing Instruments and Stationery in Turkey
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Luxury Players Increase the Desire for Their Products Through Using Diamond, Gold and Platinum Features
Customisation and Personalisation Are Key Trends That Drive Sales in 2019
the Heavy Usage of Electronic Devices Such As Smartphones, Threatens Growth
Competitive Landscape
Montblanc Retained Its Lead in Luxury Writing Instruments and Stationary, Benefiting From A Strong Heritage, Reputation and Consumer Awareness
There Is A Rising Popularity of Limited Edition Writing Instruments As Montblanc Continued Offering Their Writer’s Edition
New Launches From the Leading Player As Montblanc Offers Disney and the Little Prince Themed Pens
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Executive Summary
Despite A Decline in Growth, the Increase in Tourism, the Rise of Men’s Apparel and the Opening of New Luxury Stores, Positively Benefited Luxury Goods
the Growing Health and Wellness Trend, Customisation and A Desire for Co-ordinated Outfits Shapes Luxury Offerings
Luxury Car Players Led the Landscape, As Competitors Launch Limited-edition Products To Gain Value Share
Store-based Retailing Remains the Dominant Distribution Channel, However, Internet Purchases Are on the Rise
Growth Is Predicted To Increase Over the Forecast Period, Driven by Women in the Workforce and Growth of Luxury Cars
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources