Table of Content

Luxury Writing Instruments and Stationery in Poland
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Strong Growth for Niche, Driven by Desire To Own Exclusive and Prestigious Fountain Pens
Expensive Limited Editions Attract Serious Collectors
Brand Heritage and Craftmanship Important Purchasing Criteria for Consumers of Luxury Fountain Pens
Competitive Landscape
Montblanc Retains Convincing Leadership But Comes Under Pressure From Increasing Number of Smaller Brands Entering the Category
Limited Editions Attract Affluent Collectors But Availability Is Brief
Category Too Small To Justify Own Stores for Many Brands, While Internet Retailing Gains Ground, Acting As Showcase for Full Range of Products
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Executive Summary
Luxury Goods Continues To Be Supported by Rising Affluence Amongst Higher Number of Poles
the Displaying of One’s Social Status and the Desire for Luxury Experiences Are Two Notable Trends That Drive Sales of Luxury Goods in Poland
Global Brands Dominate Luxury Goods, Appreciated for Their Long-standing Reputations and Heritage
Brands Begin To Take More of An Omni-channel Approach To Sales
Despite Slowdown in Current Value Growth for Forecast Period Influenced by Premium and Luxury Cars, More Affordable Luxury Goods Will Record Stronger Performances
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources