Table of Content

Luxury Writing Instruments and Stationery in Japan
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Targeting Demand in A Digitalised Environment
Growing Consumer Interest in Enhanced Functionality
Important Role As Gifts
Competitive Landscape
Richemont Japan Extends Lead
Louis Vuitton Launches Colouring Pencil Set
Strong Presence of Small Artisan Producers Underpins Category’s Fragmented Character
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Executive Summary
Changing Character of Domestic Demand Presents A Challenge
Rising Tourist Numbers Providing Opportunities
Louis Vuitton and Gucci See Strong Growth
Store-based Channels Remain Dominant, But Increasingly Influenced by Digitalisation
Increasing Onus on Inbound Tourism and A Need To Court Younger Consumers
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources