Table of Content


Chapter 1 Introduction
Study Goals and Objectives
Scope of Report
Methodology
Analyst’s Credentials
Related BCC Research Reports
Chapter 2 The Role of Medical Affairs in the Pharmaceutical Industry
Introduction
The Role of Medical Affairs Throughout Product Lifecycle
Early in Development
Pre-launch
Launch
Post-launch
Increasing Role of Medical Affairs
Research and Development (R&D) and Commercial Functions
Role in Organization and External Stakeholders
Cross-Functional Support in Early Access Programs
Supporting Investigator-Initiated Research (IIR)
Role of Medical Affairs in Generating Medical Evidence
Role of Medical Affairs in Medical and Public Education
Collaborations with Patient Associations
Engaging with Control Systems in Pharmaceutical Industry
Organizational Structure of Medical Affairs Department
Chapter 3 Emerging Capabilities of Medical Affairs
Critical Role of Medical Affairs: Getting Fit for the Future
Gaining Opportunities with Insights Using Technology and Automation
Patient and Customer Centricity
Engagement Leadership
Effective Partnership with Internal and External Stakeholders
Medical Governance
Conclusion
Chapter 4 Appendix: Acronyms



List of Figures


Figure 1 : Role of Medical Affairs Throughout Product Lifecycle
Figure 2 : Role of Medical Affairs in an Organization
Figure 3 : Organizational Structure of Medical Affairs Department
Figure 4 : Sources of Data for Medical Affairs Insights
Figure 5 : Schematic Presentation of Medical Affairs Engagement Between Various Stakeholders


List of Tables


Table 1 : Summary of Control Systems Governing Pharmaceutical Practices Around the World
Table 2 : Acronyms Used in This Report