Table of Content

1 INTRODUCTION
1.1 Scope of the Study
1.2 Study Deliverables
1.3 Study Assumptions


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Rising Demand for Food Products
4.3.2 Convergence of IT with Agriculture
4.3.3 Proactive Measures Taken by Public Institutions
4.4 Market Restraints
4.4.1 High Initial Costs and Sluggish Penetration of Technology
4.4.2 Privacy and Protection Concerns
4.5 Industry Attractiveness Porters Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Technology
5.1.1 Guidance System
5.1.1.1 Global Positioning System (GPS)/ Global Satellite Navigation System (GNSS)
5.1.1.2 Global Information System (GIS)
5.1.2 Remote Sensing
5.1.3 Variable-rate Technology
5.1.3.1 Variable Rate Fertilizer
5.1.3.2 Variable Rate Seeding
5.1.3.3 Variable Rate Pesticide
5.2 By Hardware & Software Component
5.2.1 Hardware Component
5.2.1.1 Automation and System Control
5.2.1.1.1 Guidance and Steering Device
5.2.1.1.2 GPS/GNSS System
5.2.1.1.3 Display
5.2.1.1.4 Mobile Device
5.2.1.1.5 Flow and Application Control Device
5.2.1.1.6 Other Hardware Component
5.2.1.2 Sensors and Monitoring devices
5.2.1.2.1 Yield Monitor
5.2.1.2.2 Soil Sensor
5.2.1.2.3 Water Sensor
5.2.1.2.4 Climate Sensor
5.2.1.2.5 Other Sensors and Monitoring devices
5.2.2 Farm Management Software
5.2.2.1 Crop Management
5.2.2.2 Financial Management
5.2.2.3 Farm Inventory
5.2.2.4 Weather Tracking and Forecasting
5.2.2.5 Personnel Management
5.2.3 Service
5.3 By Application
5.3.1 Yield Monitoring
5.3.2 Variable Rate Application
5.3.3 Field Mapping
5.3.4 Soil Monitoring
5.3.5 Crop Scouting
5.3.6 Other Applications
5.4 Geography
5.4.1 North America
5.4.1.1 US
5.4.1.2 Canada
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 UK
5.4.2.3 France
5.4.2.4 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 Latin America
5.4.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 AGCO Corporation
6.1.2 Ag Junction Inc
6.1.3 John Deere
6.1.4 DICKEY-john Corporation
6.1.5 TeeJet Technologies
6.1.6 Raven Industries Inc.
6.1.7 Lindsay Corporation
6.1.8 Monsanto Company
6.1.9 Valmont Industries Inc.
6.1.10 Yara International ASA
6.1.11 Topcon Precision Agriculture
6.1.12 Trimble Navigation Limited
6.1.13 E.I. Du Pont De Nemours And Company (Dupont)
6.1.14 Land O’lakes Inc.
6.1.15 BASF SE


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS