Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Shift in Individual Preference Toward Well-being
4.3.2 Growing Disposable Income Among Middle Class Population
4.3.3 Increase in Health & Fitness Problems
4.4 Market Restraints
4.4.1 High Investment Cost for Opening Fitness & Recreational Sports Centers
4.5 Industry Attractiveness - Porter’s Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Amusements
5.1.2 Arts
5.1.3 Sports
5.2 Geography
5.2.1 North America
5.2.2 Europe
5.2.3 Asia Pacific
5.2.4 Rest of the World


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 The Walt Disney Company
6.1.2 Universal Studios
6.1.3 Las Vegas Sands
6.1.4 Bourne Leisure Holdings Limited
6.1.5 MGM Resorts
6.1.6 Merlin Entertainment Group
6.1.7 Castle Leisure Club
6.1.8 New York State Lottery
6.1.9 Live Nation Entertainment Inc.
6.1.10 National Park Service
6.1.11 Go Ape
6.1.12 INOX Leisure Limited
6.1.13 Smithsonian Institution
6.1.14 Olympiad Leisure Centers
6.1.15 SeaWorld Entertainment Inc.
6.1.16 Virgin Oceanic


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS