Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Growing Security & Privacy Concern
4.3.2 Growing Trend in Mobile Marketing
4.4 Market Restraints
4.4.1 Lack of Technical awareness in Terms of Security
4.5 Industry Attractiveness - Porter’s Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By SMS Type
5.1.1 A2P
5.1.2 P2A
5.2 By Platform
5.2.1 Cloud
5.2.2 Traditional Applications
5.3 By End-user Industries
5.3.1 Education
5.3.2 Government
5.3.3 IT & Telecom
5.3.4 Media & Entertainment
5.3.5 BFSI
5.3.6 Healthcare
5.3.7 Manufacturing
5.3.8 E-Commerce
5.3.9 Other End-user Industries
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Latin America
5.4.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Cellusys Telecommunications
6.1.2 Tyntec Telecommunications
6.1.3 Tata Communications
6.1.4 Syniverse Telecommunications company
6.1.5 Sinch Company
6.1.6 Omobio (Pvt) Ltd.
6.1.7 Route Mobile Limited
6.1.8 AMD Telecom
6.1.9 BICS Telecommunications company
6.1.10 SAP ERP Software Company
6.1.11 Monty Mobile Telecommunications
6.1.12 NewNet Communication Technologies
6.1.13 Mahindra Comviva
6.1.14 Infobip Telecommunications company
6.1.15 Twilio Inc.


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS