Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Emergence of AR, Location-based-Services and Blockchain
4.3.2 Growth of Mini Games (WeChat, QQ platforms etc.)
4.4 Market Restraints
4.4.1 Issues Such as Piracy, Laws and Regulations, and Concerns Relating to Fraud During Gaming Transactions
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter’s Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry


5 MOBILE GAMING MARKET TRENDS
5.1 Cloud Gaming
5.2 Augment Reality Gaming
5.3 Cross Platform Pay
5.4 Blockchain Based Game
5.5 Casual Games
5.6 Multiplayer Mobile Players


6 KEY MONETIZATIONS METHODS
6.1 In-Games Awards
6.2 Rewarded Adds/Videos
6.3 In App Purchase ( Various Elements like Coins, Diamonds, Energy Boosters etc)
6.4 Paid Games


7 PROMOTION METHODS FOR MOBILE GAMES
7.1 Pre Registration Campaigns
7.2 Create Promotional Videos
7.3 Start with Cross-Promotion with Other Games
7.4 Localization
7.5 KPI-Based Mobile Ads


8 MOBILE GAMING MARKET LANDSCAPE
8.1 Mobile Gamers Population by Age and Gender
8.2 Top 10 Game, By Platform and Publishers


9 MARKET SEGMENTATION
9.1 Geography
9.1.1 North America
9.1.1.1 United States
9.1.1.2 Canada
9.1.1.3 Rest of North America
9.1.2 Europe
9.1.2.1 Germany
9.1.2.2 United States
9.1.2.3 Rest of Europe
9.1.3 China
9.1.4 Asia Pacific ( excluding China)
9.1.4.1 Japan
9.1.4.2 India
9.1.4.3 South Korea
9.1.4.4 Rest of Asia-Pacific
9.1.5 Rest of World


10 COMPETITIVE LANDSCAPE
10.1 Company Profiles
10.1.1 Tencent Holdings Limited
10.1.2 Activision Blizzard, Inc
10.1.3 GungHo Online Entertainment, Inc ( SoftBank Group)
10.1.4 Nintendo Co., Ltd.
10.1.5 Electronic Arts Inc.
10.1.6 Glu Mobile, Inc
10.1.7 Kabam Games, Inc.
10.1.8 Rovio Entertainment Corporation
10.1.9 The Walt Disney Company
10.1.10 Zynga, Inc.
10.1.11 Supercell Oy
10.1.12 The Game Storm Studios
10.1.13 Ubisoft
10.1.14 Gameloft SE ( Vivendi)
10.1.15 2K Games, Inc. (Take-Two Interactive)


11 INVESTMENT ANALYSIS


12 MARKET OPPORTUNITIES AND FUTURE TRENDS