Table of Content

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Demand of the Social Media Engagement
4.2.2 Shifting Demand from Traditional to Digital Channels
4.3 Market Restraints
4.3.1 Operational Compatibility Due to Growing Brand Value
4.4 Industry Attractiveness - Porter’s Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Platform
5.1.1 Online
5.1.2 Offline
5.2 By Channel of Service
5.2.1 Social Media Publishing
5.2.2 Radio Commercials
5.2.3 TV Ads
5.2.4 Direct Mail
5.2.5 Print Media
5.2.6 Other Types
5.3 By End-user Industry
5.3.1 Retail
5.3.2 Ecommerce
5.3.3 Travel & Tourism
5.3.4 Media & Entertainment
5.3.5 Other End-user Industry
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Latin America
5.4.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 WPP Plc (Ogilvy, Y&R, Grey)
6.1.2 The Interpublic Group of Companies Inc. (McCann Worldgroup, MullenLowe U.S.)
6.1.3 Omnicom Group Inc (BBDO, DDB Worldwide)
6.1.4 Dentsu Aegis Network Ltd.?(Dentsu Inc.)
6.1.5 MDC Partners Inc.
6.1.6 Lamar Advertising Company (Lamar Media Corp.)
6.1.7 Publicis Groupe SA
6.1.8 Wieden + Kennedy Inc
6.1.9 Havas SA
6.1.10 Droga5 LLC


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS