Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Technological Advancements in Wearable Sports Devices
4.3.2 Rising Demand for Round-The-Clock Monitoring
4.4 Market Restraints
4.4.1 High Cost of Wearable Devices
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter’s Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Wearable Devices
5.1.1.1 Pedometers
5.1.1.2 Activity Monitors
5.1.1.3 Smart Fabrics
5.1.1.4 Fitness and Heart Rate Monitors
5.1.1.5 Other Wearable Devices
5.1.2 Standalone Devices
5.1.2.1 Electronics Scales
5.1.2.2 Cameras
5.1.2.3 Cycling Computers
5.1.2.4 Other Standalone Devices
5.2 Geography
5.2.1 North America
5.2.2 Europe
5.2.3 Asia-Pacific
5.2.4 Latin America
5.2.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Fitbit, Inc
6.1.2 Garmin Ltd
6.1.3 Apple, Inc
6.1.4 Catapult Sports Pty Ltd.
6.1.5 Under Armour
6.1.6 Zepp US Inc.
6.1.7 StretchSense Ltd.
6.1.8 SZ DJI Technology Co., Ltd
6.1.9 Polar Electro Oy
6.1.10 Adidas AG
6.1.11 Nike, Inc
6.1.12 Giant Manufacturing Co. Ltd.


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS