Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Huge Demand for Personalised Content
4.2.2 Strong Focus on Competitive Intelligence
4.3 Market Restraints
4.3.1 Complexities in Analysis
4.4 Industry Attractiveness - Porter’s Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Application
5.1.1 Sales & Marketing
5.1.2 Customer Experience
5.1.3 Other Applications
5.2 By End-User Industry
5.2.1 BFSI
5.2.2 Telecom & IT
5.2.3 Retail
5.2.4 Media & Entertainment
5.2.5 Other End-User Industries
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Rest of the World


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Oracle Corporation
6.1.2 Adobe Inc.
6.1.3 IBM Corporation
6.1.4 Google LLC
6.1.5 Cxense ASA
6.1.6 SAS Institute Inc.
6.1.7 Akamai Technologies
6.1.8 comScore, Inc.


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS