Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 User-friendly and Feature-packed Software
4.3.2 Better Customer Experience Deliverance
4.3.3 Ability to Build a Unified Ecosystem
4.4 Market Restraints
4.4.1 High Initial Fee for Tag Management Systems
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter’s Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Deployment Type
5.1.1 Cloud
5.1.2 On-premises
5.2 By Application
5.2.1 Campaign Management
5.2.2 Content Management
5.2.3 Compliance Management
5.2.4 Other Applications
5.3 By End-User
5.3.1 BFSI
5.3.2 Retail & E-commerce
5.3.3 Healthcare
5.3.4 Manufacturing
5.3.5 Other End-Users
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Rest of the World


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Google Inc.
6.1.2 Adobe Inc.
6.1.3 Tealium, Inc.
6.1.4 Ensighten Inc.
6.1.5 Qubit Digital Ltd.
6.1.6 Signal Group Inc.
6.1.7 Hub’Scan Inc.
6.1.8 Piwik Pro Sp. z o.o.
6.1.9 OpenX Software Ltd.
6.1.10 Fjord Technologies S.A.S.
6.1.11 Oracle Corporation
6.1.12 Datalicious Pty Ltd.
6.1.13 IBM Corporation
6.1.14 Yottaa, Inc.


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS