Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Implementation of a Customer-centric Approach Across Businesses
4.3.2 Intensified Competition Leading to an Increase in Cost of Customer Acquisition
4.4 Market Restraints
4.4.1 Relative Lack of Knowledge About Loyalty Program Benefits
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter’s Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Type of Solution
5.1.1 Business-to-consumer (B2C)
5.1.2 Business-to-business (B2B)
5.1.3 Corporate
5.2 By Industry Vertical
5.2.1 BFSI
5.2.2 Consumer Goods and Retail
5.2.3 Healthcare
5.2.4 IT and Telecom
5.2.5 Travel and Hospitality
5.2.6 Other Industry Verticals
5.3 By Deployment Type
5.3.1 On-premise
5.3.2 On-demand
5.4 Country
5.4.1 China
5.4.2 Singapore
5.4.3 Australia
5.4.4 Philippines
5.4.5 Thailand
5.4.6 Vietnam
5.4.7 India
5.4.8 Japan
5.4.9 South Korea
5.4.10 Rest of Asia-Pacific


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Aimia Inc.
6.1.2 IBM Corporation
6.1.3 Oracle Corporation
6.1.4 Comarch SA
6.1.5 SAP SE
6.1.6 Epsilon Data Management LLC
6.1.7 Capillary Technologies
6.1.8 TIBCO Software Inc.
6.1.9 Rewardz SG
6.1.10 Edenred
6.1.11 Maritz holdings Inc.


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS