Table of Content

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Restraints
4.3 Value Chain Analysis
4.4 Supply Chain Analysis
4.5 Industry Attractiveness - Porter’s Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Operating Segment
5.1.1 Android
5.1.2 iOS
5.1.3 Others (Windows, Blackberry, Sailfish, Tizen)
5.2 By Distribution Channel
5.2.1 OEM
5.2.2 Retailer
5.2.3 e-Commerce
5.3 By Price Range
5.3.1 Premium segment
5.3.2 Mid-Range Phones
5.3.3 Budged Phones
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Spain
5.4.2.5 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 South Korea
5.4.3.5 Rest of Asia-Pacific
5.4.4 Latin America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of Latin America
5.4.5 Middle East and Africa
5.4.5.1 UAE
5.4.5.2 Saudi Arabia
5.4.5.3 South Africa
5.4.5.4 Rest of Middle East and Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Samsung Electronics
6.1.2 Huawei Technologies Co., Ltd.
6.1.3 Apple Inc.
6.1.4 Vivo Communication Technology Co. Ltd.
6.1.5 Xiaomi Corporation
6.1.6 Guangdong OPPO Mobile Telecommunications Corp., Ltd,
6.1.7 Nokia Corporation
6.1.8 AsusTek Computer Inc.
6.1.9 Sony Corporation
6.1.10 Micromax Informatics Ltd.
6.1.11 Motorola, Inc.
6.1.12 HTC Corporation
6.1.13 Lenovo Group Limited


7 VENDOR MARKET SHARE


8 INVESTMENT ANALYSIS


9 MARKET OPPORTUNITIES AND FUTURE TRENDS