Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Rising Demand in the Online Retail Sector
4.3.2 Low Initial Investments with High Customer Involvement
4.4 Market Restraints
4.4.1 Increasing Security Vulnerability
4.4.2 Lack of Internet Connectivity in Rural Areas
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter’s Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Solution
5.1.2 User
5.2 By Distribution Channel
5.2.1 Affiliate Marketing
5.2.2 Omni-channel Marketing
5.2.3 Social Media Marketing
5.2.4 Content Marketing
5.2.5 Online Public Relations
5.3 By End-user Industry
5.3.1 Retail
5.3.2 Telecommunication
5.3.3 Broadcast and Media
5.3.4 Travel & Logistics
5.3.5 Education
5.3.6 Automotive
5.3.7 Other End-user Industries
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Latin America
5.4.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Google Inc.
6.1.2 Facebook Inc.
6.1.3 Microsoft Corporation
6.1.4 OpenMarket
6.1.5 Twitter Inc.
6.1.6 InMobi
6.1.7 AT&T
6.1.8 AdColony, Inc.
6.1.9 Pinterest
6.1.10 GroundTruth
6.1.11 Appency
6.1.12 Phonevalley
6.1.13 One by AOL (Millennial Media)
6.1.14 Mobio


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS