Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Improved Customer Viewing Experience
4.3.2 Developments in Digital Video Landscape
4.3.3 Surge in Mobile Based Internet Users
4.4 Market Restraints
4.4.1 Difficulty in Achieving Negotiable Content Licensing
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter’s Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Business Model
5.1.1 Transactional Video on Demand (TVOD)
5.1.2 Subscription Video on Demand (SVOD)
5.1.3 Advertising Video on Demand (AVOD)
5.2 By Content
5.2.1 Pay-TV VOD
5.2.2 Over-the-top (OTT)
5.2.3 Internet Protocol Television (IPTV)
5.3 By Application
5.3.1 Media & Entertainment
5.3.2 Education & Training
5.3.3 Health & Fitness
5.3.4 Live Events & Sports
5.3.5 Other Applications
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Latin America
5.4.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 AT&T INC.
6.1.2 ZTE Corporation
6.1.3 Cisco Systems Inc.
6.1.4 Amazon Inc.
6.1.5 Verizon Communications Inc.
6.1.6 Muvi LLC
6.1.7 Netflix, Inc.
6.1.8 VUDU, Inc.
6.1.9 SKY PLC (COMCAST)


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS