Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increased Efficiency with the use of Accounting Software
4.2.2 Increasing Adoption of Cloud-based Applications
4.2.3 Ease of Integration with Existing Software Platforms
4.3 Market Restraints
4.3.1 Data Security Issues
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porter’s Five Force Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Technology Snapshot


5 MARKET SEGMENTATION
5.1 By Installation Type
5.1.1 On-premise (Database Accounting, Installed Accounting)
5.1.2 Cloud-based
5.2 By End-user Scale
5.2.1 Entry and Microbusinesses
5.2.2 Small and Medium Businesses
5.2.3 Enterprises
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Latin America
5.3.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Intuit Inc.
6.1.2 Sage Software Inc.
6.1.3 SAP SE
6.1.4 Oracle Corporation
6.1.5 Microsoft Corporation
6.1.6 Infor Inc.
6.1.7 Epicor Software Corporation
6.1.8 Unit4 Business Software Limited
6.1.9 Xero Ltd
6.1.10 Zoho Corp
6.1.11 Red Wing Software Inc.
6.1.12 Open Systems Inc.


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS