Table of Content

1. INTRODUCTION

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2. RESEARCH METHODOLOGY


3. EXECUTIVE SUMMARY


4. MARKET DYNAMICS

4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Rise in Demand for Global Consumer Goods
4.3.2 Need for Comprehensive Understanding of consumer Behavior
4.4 Market Restraints
4.4.1 Data Management and Integration
4.4.2 Lack of Awareness on CRM analytics market
4.5 Industry Attractiveness - Porter’s Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry


5. MARKET SEGMENTATION

5.1 By Type
5.1.1 Sales and Marketing Analytics
5.1.2 Contact Center Analytics
5.1.3 Customer Analytics
5.1.4 Social Media Analytics
5.1.5 Other Types
5.2 By Deployment
5.2.1 On-premise
5.2.2 Cloud
5.3 By End User
5.3.1 BFSI
5.3.2 Health Care
5.3.3 Retail
5.3.4 Telecom and IT
5.3.5 Media and Entertainment
5.3.6 Other End Users
5.4 Geography
5.4.1 North America
5.4.1.1 US
5.4.1.2 Canada
5.4.2 Europe
5.4.2.1 France
5.4.2.2 Germany
5.4.2.3 UK
5.4.2.4 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Japan
5.4.3.4 Rest of Asia-Pacific
5.4.4 Latin America
5.4.5 Middle East & Africa


6. COMPETITIVE LANDSCAPE

6.1 Company Profiles
6.1.1 Oracle Corporation
6.1.2 SAP SE
6.1.3 IBM Corporation
6.1.4 Microsoft Corporation
6.1.5 SAS Institute, Inc.
6.1.6 Accenture PLC
6.1.7 Infor Inc.
6.1.8 Teradata Corporation
6.1.9 Angoss Software Corporation
6.1.10 Salesforce.com, Inc.

*List Not Exhaustive

7. INVESTMENT ANALYSIS


8. MARKET OPPORTUNITIES AND FUTURE TRENDS