Table of Content

1 INTRODUCTION
1.1 Scope of the Study
1.2 Study Assumptions
1.3 Study Deliverables


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET INSIGHTS


5 MARKET DYNAMICS
5.1 Market Overview
5.2 Introduction to Market Drivers and Restraints
5.3 Market Drivers
5.3.1 Growing Trend for the Adoption of Cloud Services
5.3.2 Growing Emphasis on Targeted Marketing and Competitive Intelligence
5.4 Market Restraints
5.4.1 Vulnerability toward Data Security
5.5 Industry Attractiveness - Porter’s Five Force Analysis
5.5.1 Threat of New Entrants
5.5.2 Bargaining Power of Buyers/Consumers
5.5.3 Bargaining Power of Suppliers
5.5.4 Threat of Substitute Products
5.5.5 Intensity of Competitive Rivalry


6 TECHNOLOGY SNAPSHOT


7 MARKET SEGMENTATION
7.1 By Type
7.1.1 Public Cloud
7.1.2 Private Cloud
7.1.3 Hybrid Cloud
7.2 By Service
7.2.1 Infrastructure as a Service (IaaS)
7.2.2 Software as a Service (SaaS)
7.2.3 Platform as a Service (PaaS)
7.3 By End Users
7.3.1 Retail
7.3.2 Media and Entertainment
7.3.3 IT and Telecom
7.3.4 BFSI
7.3.5 Government
7.3.6 Other End Users (Education, Healthcare,Manufacturing)
7.4 Geography
7.4.1 North America
7.4.2 Europe
7.4.3 Asia Pacific
7.4.4 South America
7.4.5 Middle East and Africa


8 COMPETITIVE LANDSCAPE
8.1 Company Profiles
8.1.1 Adobe Inc.
8.1.2 Google LLC (Alphabet Inc.)
8.1.3 Sprinklr Inc.
8.1.4 Oracle Corp.
8.1.5 IBM Corp.
8.1.6 Microsoft Corp.
8.1.7 Salesforce.com Inc.
8.1.8 Amazon Web Services Inc.
8.1.9 InMobi Pte Ltd.
8.1.10 SAP SE


9 INVESTMENT ANALYSIS


10 MARKET OPPORTUNITIES AND FUTURE TRENDS