Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Shift from Traditional to Online Advertising
4.3.2 Increasing Use of Mobile Devices
4.4 Market Restraints
4.4.1 Operational Complexity
4.5 Industry Attractiveness - Porter’s Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Ad Format
5.1.1 Social Media
5.1.2 Search Engine
5.1.3 Video
5.1.4 Email
5.1.5 Other Ad Formats
5.2 By Platform
5.2.1 Mobile
5.2.2 Desktop and Laptop
5.2.3 Other Platforms
5.3 By End-user Vertical
5.3.1 Automotive
5.3.2 Retail
5.3.3 Healthcare
5.3.4 BFSI
5.3.5 Telecom
5.3.6 Other End-user Verticals
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Latin America
5.4.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Google LLC
6.1.2 Facebook, Inc.
6.1.3 LinkedIn Corporation
6.1.4 Microsoft Corporation
6.1.5 Twitter Inc.
6.1.6 Adobe Systems Inc.
6.1.7 Baidu, Inc.
6.1.8 Yahoo Inc
6.1.9 IAC/InterActiveCorp
6.1.10 Amazon.com, Inc.


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS