Table of Content

1 INTRODUCTION


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Growing Consumption of Smart Devices
4.4 Market Restraints
4.4.1 Intense Competition From 16-bit and 32-bit Microcontroller Systems
4.5 Value Chain Analysis
4.6 Industry Attractiveness - Porter’s Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry


5 TECHNOLOGY SNAPSHOT
5.1 Microcontrollers Primary Attributes
5.2 Major Applications


6 MARKET SEGMENTATION
6.1 By End-user Industry
6.1.1 Aerospace & Defense
6.1.2 Consumer Electronics and Home Appliances
6.1.3 Automotive
6.1.4 Industrial
6.1.5 Healthcare
6.1.6 Data Processing and Communication
6.1.7 Other End-user Industries
6.2 Geography
6.2.1 North America
6.2.2 Europe
6.2.3 Asia-Pacific
6.2.4 Latin America
6.2.5 Middle East & Africa


7 COMPETITIVE LANDSCAPE
7.1 Vendor Market Share
7.2 Company Profiles
7.2.1 Microchip Technology Inc.
7.2.2 Renesas Electronics Corporation
7.2.3 NXP Semiconductors NV
7.2.4 STMicroelectronics N.V.
7.2.5 Cypress Semiconductor Corporation
7.2.6 Silicon Laboratories, Inc
7.2.7 Holtek Semiconductor Inc
7.2.8 Infineon Technologies AG
7.2.9 IXYS Corporation
7.2.10 Panasonic Corporation
7.2.11 Sony Corporation
7.2.12 Epson Corporation


8 INVESTMENT ANALYSIS


9 MARKET OPPORTUNITIES AND FUTURE TRENDS