Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 IMPLEMENTATION OF A CUSTOMER-CENTRIC APPROACH ACROSS BUSINESSES
4.3.2 INTENSIFIED COMPETITION INCREASING THE COST OF CUSTOMER ACQUISITION
4.3.3 REWARDING SCHEMES OFFERED BY ORGANIZATIONS
4.4 Market Restraints
4.4.1 LACK OF KNOWLEDGE ABOUT LOYALTY PROGRAM BENEFITS
4.5 Value Chain Analysis
4.6 Industry Attractiveness Porters Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Solution
5.1.1 B2C
5.1.2 B2B
5.1.3 Corporate
5.2 By Industry Vertical
5.2.1 BFSI
5.2.2 Consumer Goods and Retail
5.2.3 Healthcare
5.2.4 IT and Telecom
5.2.5 Travel and Hospitality
5.2.6 Manufacturing
5.2.7 Other Industry Verticals
5.3 By Deployment
5.3.1 On-premise
5.3.2 On-demand
5.4 Geography
5.4.1 North America
5.4.1.1 US
5.4.1.2 Canada
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 UK
5.4.2.3 France
5.4.2.4 Italy
5.4.2.5 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 Latin America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Mexico
5.4.4.4 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 UAE
5.4.5.2 Saudi Arabia
5.4.5.3 South Africa
5.4.5.4 Nigeria
5.4.5.5 Rest of Middle East and Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Aimia Inc.
6.1.2 IBM Corporation
6.1.3 Oracle Corporation
6.1.4 Comarch SA
6.1.5 SAP SE
6.1.6 Epsilon Data Management LLC
6.1.7 Fidelity Information Services Inc.
6.1.8 TIBCO Software
6.1.9 Martiz Holdings Inc.
6.1.10 Kobie Marketing, Inc.


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS