Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness Porter’s Five Force Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Introduction to Market Drivers and Restraints
4.4 Market Drivers
4.4.1 Increase in Social Media Channels
4.4.2 Increasing Need to Utilize Marketing Budgets for an Effective ROI
4.4.3 Adoption of Cloud Technology and Big Data
4.5 Market Restraints
4.5.1 High cost of implementation and System Integration issues for Marketing Analytics Software
4.5.2 Availability of Many Free Open Source Software
4.6 Technology Snapshot


5 MARKET SEGMENTATION
5.1 By Deployment
5.1.1 Cloud
5.1.2 On-premise
5.2 By Application
5.2.1 Online Marketing
5.2.2 E-mail Marketing
5.2.3 Content Marketing
5.2.4 Social Media Marketing
5.2.5 Other Applications
5.3 By End User
5.3.1 Retail
5.3.2 BFSi
5.3.3 Education
5.3.4 Healthcare
5.3.5 Manufactuing
5.3.6 Travel and Hospitality
5.3.7 Other End Users
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 IBM Corporation
6.1.2 Microsoft Corporation
6.1.3 Oracle Corporation
6.1.4 Salesforce.Com Inc.
6.1.5 Accenture PLC
6.1.6 Adobe Systems Incorporated
6.1.7 SAS Institute Inc.
6.1.8 Teradata Corporation
6.1.9 Neustar, Inc.
6.1.10 Pegasystems Inc.
6.1.11 Tableau Software
6.1.12 Google LLC


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS