Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Higher Demand For Home Furnishing Among The European Countries
4.3.2 Availability Of Styled Products
4.4 Market Restraints
4.4.1 High Inventory Costs And Premium Pricing
4.5 Value Chain / Supply Chain Analysis
4.6 Industry Attractiveness Porters Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product
5.1.1 Wallpaper
5.1.2 Wall Panel
5.1.3 Decorative Tile
5.1.4 Metal Panel
5.1.5 Other Products
5.2 By Application
5.2.1 Commercial
5.2.2 Non-commercial
5.3 Geography
5.3.1 Europe
5.3.1.1 Germany
5.3.1.2 UK
5.3.1.3 France
5.3.1.4 Russia
5.3.1.5 Spain
5.3.1.6 The Netherlands
5.3.1.7 Rest of Europe
5.3.1.8 Belgium
5.3.1.9 Portugal
5.3.1.10 Russia
5.3.1.11 Poland
5.3.1.12 Italy


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Nippon Paint Group
6.1.2 Grandeco Wallfashion Group
6.1.3 Walker Greenbank PLC
6.1.4 A.S. Cr?ation Tapten AG
6.1.5 AkzoNobel NV
6.1.6 Brewster Home Fashions LLC
6.1.7 Adfors (Saint Gobain)
6.1.8 Ahlstrom-munksj? Oyj
6.1.9 Grespania Cer?mica


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS