Table of Content

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Drivers
4.1.1 Increasing Production of Leisure Boats & Cruise Ships
4.1.2 Increasing Shipbuilding Activities in Asia-Pacific
4.2 Restraints
4.2.1 Regulations Regarding VOC
4.3 Industry Value-Chain Analysis
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition


5 MARKET SEGMENTATION
5.1 Technology
5.1.1 Water Borne
5.1.2 Solvent Borne
5.1.3 Others
5.2 Type
5.2.1 New Build
5.2.2 Professional Maintenance
5.2.3 Do-it-Yourself (DIY)
5.3 Geography
5.3.1 Asia-Pacific
5.3.1.1 China
5.3.1.2 India
5.3.1.3 Japan
5.3.1.4 South Korea
5.3.1.5 Rest of Asia-Pacific
5.3.2 North America
5.3.2.1 United States
5.3.2.2 Canada
5.3.2.3 Mexico
5.3.3 Europe
5.3.3.1 Germany
5.3.3.2 United Kingdom
5.3.3.3 Italy
5.3.3.4 France
5.3.3.5 Rest of Europe
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 Saudi Arabia
5.3.5.2 South Africa
5.3.5.3 Rest of Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share/Ranking Analysis**
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 Akzo Nobel NV
6.4.2 BASF SE
6.4.3 Beckers Group
6.4.4 Chugoku Marine Paints, LTD
6.4.5 Hempel A/S
6.4.6 Jotun
6.4.7 Kansai Paint Co.,LTD
6.4.8 KCC Corporation
6.4.9 Nippon Paint Co., Ltd.
6.4.10 PPG Industries Inc.
6.4.11 RPM International
6.4.12 The Sherwin Williams Company


7 MARKET OPPORTUNITIES AND FUTURE TRENDS